PAID Spotlights Businesses Adapting to COVID-19

Peggy Lee-Clark

Blogger's Note: The following was written and submitted by Peggy Lee-Clark, executive director of Pottstown Area Industrial Development.

How many times since March have you heard someone say: “when things return to normal?” 

Without a doubt here in Montgomery County, we were in shock as life as we know it came to a screeching halt. I spent a lot of time in those early days just dealing with a scenario that I refer to as “the house is on fire”.

There were many phone calls filled with disbelief and shock and we immediately had to start assessing the many unexpected needs of the Pottstown business community. 

Two things emerged: cash and reliable information. Although we were not in a position to write checks, we were able to advocate for and push through issues to our public officials while distinguishing fact from fiction. 

During the initial shutdown, we maintained consistent communication with the Pottstown business community, listening to and addressing their needs, and connecting them with various resources and funding opportunities.

As the community moved into a rhythm, the focus remained on what would move Pottstown’s business community forward and closer to stability and security. PAID remained committed to doing everything possible to mitigate significant losses.

Rising from the ashes have been business models that have adapted through small to large changes. 

Engine Cleaning Technology (ECT) quickly recognized the need of businesses for hand sanitizer to keep their staff and customers safe. They immediately jumped into the creation and production of a new product, AirCare alcohol-based hand sanitizer, available in sizes ranging from small pump bottles to 5 gallon pales to meet various business needs.

VideoRay LLC, a global leader in Underwater ROVs (Remotely Operated Vehicles) technology, was not slowed down by the pandemic and continued to operate at maximum capacity. Recently, the United States Navy placed a multi-million dollar order for Defender remotely operated vehicle (ROV) systems built by VideoRay. The systems will be assembled and tested right here in Pottstown before being shipped to the Navy for worldwide operations.

Cedarville Engineering, initially being considered a non-essential business, was forced to halt  operations when the shutdown began in March. 

In order to restart operations and keep its team employed, Cedarville applied for and was granted essential business status. This allowed them to resume work on large projects and alleviate the worry of staff losing jobs.

Other Pottstown small businesses quickly adapted to the changes and limitations brought on by the pandemic. 

Deliah and Dean Market launched an online ordering system for groceries, giving customers the option to pick up their groceries if they felt safer doing so. 

Steel River Playhouse began doing online acting workshops and music lessons and started a virtual costume contest to keep kids engaged during the shutdown. 

J.J. Ratigan Brewing Company created and sold a new ale from which a portion of sales were donated to Pottstown Hospital.

As we look to the future, sadly, there will be businesses that will not survive but, there are others that will enter the arena and join the community. PAID is ready to welcome new businesses and industries while helping those already established businesses thrive.