Friday, July 12, 2013

Market Forces at Work (Or Future 'Mad Men?')

Photo by John Armato
The Pottstown High School Marketing class.

Blogger's Note: More on the success of the program at Pottstown High School.

Pottstown High School Marketing students, under the direction of Kevin Pascal, demonstrated their skills by taking on a real-life marketing challenge and winning top prize. 

Through a partnership with Epps Advertising, students are given real businesses and are challenged to create marketing campaigns that will allow the business to reach new levels of success. 

 The categories of competition included: new logo, slogan, flyer, brochure, social media strategy, website, and 30 second web video commercial.

Bianca Kelly and Anthony Oglesby earned top prize in the web video commercial division and were awarded a $250 prize. 

Their video demonstrated the quality services that could be provided by their client OrthoPets Clinic of Denver, Colo.


Photo by John Armato
Linda Jacobs, senior art director for Epps Advertising, talks to
the Pottstown High School marketing students.
“I am delighted to see our students do so well. Opportunities likes this are beneficial. Anything can happen in theory but reality takes experience," Pascal said. "This project gives students a real-life scenario that they need to work through to satisfy the customer’s wants and needs as an advertising client.”

Epps Advertising has been a partner of the Pottstown School District over the past five years and provided real-life marketing experiences for students.

Each year Epps gives the students a client and challenges them to develop a marketing campaign.

Students participating in this year’s challenge included: Tyler Gebhard, Carmelo Calano, Samir Roberts, DeVaughn Frederick, Ty Wolfel, Jarisma Mauras, Aaliyah Ford, Bianca Kelly, Justine Jeter, Tessa Bridges, Miranda Swinehart, D.J. Kurtz, Dakota Robinson, Auston Jones-Debnam, Denzel Harvey, and Anthony Oglesby.

The Marketing Department of Pottstown High School has seen many of its students go on to begin successful careers in the business world. 

A few examples include: 
  • Jessica Brogley who is presently a senior accountant for Penske Truck Leasing; 
  • Brock Morgan attended Montgomery County Community College and earned a degree in business administration and is now employed with Wal-Mart Customer Service; 
  • Jordan Boone is a senior at Shippensburg University and has interned with Foot Locker; 
  • Janelle Fritz is a graduate of St. Joseph University receiving a bachelor of science degree in business administration in the field of sports marketing and she recently completed internships with Independent Blue Cross, the Philadelphia Eagles, and the St. Joseph University Athletic Department.

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